Consumer Behavior: Building Marketing Strategy, 11th Edition (International Edition)

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book....
By Delbert Hawkins
Paperback: 778 pages
Publisher: McGraw-Hill/Irwin; 11th Revised edition edition (April 1, 2010)
Language: English
ISBN-10: 9780071288415
ISBN-13: 978-0071288415
ASIN: 0071288414
Product Dimensions: 8 x 1.1 x 9 inches
Format: PDF Text djvu ebook
Reviews:
I give it 5 stars because the book is easy to read and understand, which is important for any student. However, like all textbooks there's a lot of blah, blah, blah (unneeded information). What we students need is for authors to get to the point quickly! Thus, I think textbooks would be better if al...
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